Title: Social Media in Law Practice
Course Description: In order to be competitive in a legal marketplace that is increasingly influenced by the use of cloud computing and the public’s access to the Internet, lawyers must learn how to safely navigate the world of social media. Social media may be used as part of a marketing strategy to develop an online brand for an individual lawyer or a law firm or it may be used in client development and networking with other professionals.
There are ethics issues that may arise from the use of social media as well as best practices that a lawyer should adhere to when engaging with others online through social media applications.
Lawyers or law firms that chose not to engage in social media face the risk of not being able to monitor their online reputation and leave the brand and expertise building to their competition who may have mastered the use of social media.
With careful attention to best practices for the use of social media, a law firm may find a number of benefits from its use both for client development and networking as well as improved customer service for existing clients.
This course will focus on developing best practices for use of a variety of different social media models, including but not limited to the following: Twitter, Facebook, LinkedIn, Google+, and Pinterest. Students will learn how these tools may be used to grow a lawyer’s client base and develop a rich network of other professionals while staying in compliance with the rules of professional conduct. This course is appropriate for practicing lawyers as well as law students. Other topics that will be discussed include:
Time management concerns with social media; integration of social media into firm websites and blogging; monitoring and management of social media applications; security and privacy settings; protecting client confidentiality; using social media for investigative purposes; ethics issues such as: duty to prospective clients; inadvertent creation of attorney/client relationship; recommendations and testimonials on social networking sites; UPL; and confidentiality.
Stephanie Kimbro, J.D.
J.D. University of Dayton School of Law
M.A., Miami University, Ohio
B.A.., Centre College
Stephanie Kimbro was the founder of a company that created one of the first virtual law firm platforms for law firms and recently launched a venture to create “legal games” to engage citizens in the legal system. Ms Kimbro is presently a member of Burton Law LLC, where she maintains a virtual law practice in estate planning from her home in Wilmington,Carolina ,
Stephanie Kimbro is the author of Virtual Law Practice (2010), Limited Scope Legal Services (2012), and Consumer Law Revolution (2013). She is a member of the ABA Standing Committee on the Delivery of Legal Services and Secretary of the Law Practice Management section of the ABA.
In addition to practicing law, Stephanie writes about the ethics and technology issues of delivering legal services online and is interested in the use of technology to increase access to justice. She has provided presentations and guest lectured for many state bars, law schools and other organizations interested in legal technology and other law practice management topics.
Stephanie is a member of the North Carolina Bar.